This post is written by Lisa Gerber.
My hometown, Sandpoint, Idaho, was just awarded Most Beautiful Small Town in America by USA Today and Rand McNally.
To say we are excited and proud is an understatement.
Because the Sandpoint Chamber of Commerce is a client, I’ve been involved in the discussion about how they make the most out of this huge award in their marketing campaign.
Around the Arment Dietrich and Spin Sucks Pro offices, we joke that if you have to exclaim you’re the smartest person in the room, you likely are not so smart. (more…)