Last November, an Entrepreneur article asked, “Is Any Publicity Good Publicity?”

Of course, it goes along with the thinking that, as long as people are talking about you, you don’t care if they love you or hate you.

But is that the best thing for a business? Do people buy from people they don’t like, but do so just because they’re in the news?

I’m here to stop that thinking.

Not all publicity is good for you, for your business, or for your community.

Sure, not all news will be good news. Even the best companies will have some negative things written about them, but it’s in how you respond that makes, or breaks, the game. (more…)