Today’s guest post is written by Brian Meeks.

I know almost as much about PR as I do about women. I won’t go into the math, but suffice it to say that it is a whole integer well south of zero.

I do, however, know a thing or two about data.

There is frequent discussion of measurement, which is what I did for GEICO (Where a 15 minute call could save you 15% on your auto insurance), when I was in their marketing department.

It makes sense a PR professional would like to quantify how their campaign has brought love and understanding to their client. That is how you keep them writing those checks, right?

What is the best way to find out what people think about your “Bob’s House of Bacon” YouTube campaign? Well, you could ask them. Surveys are always good…well…unless you do it in such a way that it makes the customer mad and they decide to write a scathing blog post for a wildly popular PR blog. (more…)