Today’s guest post is written by Barbara Maldonado.

I have spent my career creating events to connect brands with consumers.

I love events because they give people opportunities to experience the brand through their five senses with a healthy dose of emotion and excitement tied in.

These meeting moments have evolved further with social media. They allow us to take live offline experiences to online communities that facilitate enriched experiences and conversations.

The brand truly comes alive at this intersection of “In Real Life” (aka IRL) and online; with the voice of your brand ambassador, the thrill of a unique experience, and online engagement that inspires brand loyalty.

As I develop experiential and social campaigns for clients, I draw inspiration from the passion and excitement I have felt when my favorite brands intersect with my own lifestyle. (more…)