Today’s guest post is written by Barbara Sawyers. 

I’m a Canadian and have no vested interest in the Republican National Convention.

But as a speechwriter and storyteller, I watched. And I learned a lot by listening to the personal stories told from the podium.

Storytelling is a smart tactic to win the hearts of audiences, and therefore, their votes.

The strategy during the Convention was to humanize Mitt Romney and to show undecided voters the Romneys are real people, just like them.

At the convention, Ann Romney was under heavy pressure to deliver results. She was to build trust, win votes, and to identify with a more down-to-earth image than the Cadillac Queen. (more…)