Today’s guest post is written by Andy Crestodina.

The best web marketing tool is sitting right in front of you.

It’s on your desk. It’s in your pocket. It’s your phone.

Great online networking seeks to build even stronger connections. But stay online and you’ll eventually reach the “post of diminishing returns.”

Ask yourself:

1. How often do you upgrade past tweets and email to a real, human-voice conversation?
2. If you’ve never heard someone’s voice, can you really say you know them?

Yes, it takes guts. That’s why so few web marketers do it. But here’s the good news: In a world of posts, comments, shares, tweets, and email, it’s easy to be extraordinary. Dial. (more…)