Paul Sutton is a PR “bloke” in the U.K. I’m a communication pro in the U.S. We never would have met if not for social media. So when he asked me, “Why social media?”, I wanted to say, duh! We wouldn’t have met without it!

This blog post first appeared on his site – The Social Web – so if you read it there a couple of weeks ago, there is nothing new to see. Move along.

When he asked me “why social media,” I really began to think about it … and to take his question seriously. Is it too much to admit I love social media because of its addictive water cooler effect? Or because I’ve been able to meet people around the world (like Paul) I’d never have had the chance to meet? Or because I am FINALLY POPULAR (which I was not in high school)?!? (more…)