Last week, I was a guest at #bizforum, a Twitter chat where business professionals discuss the pros and cons of trending business-related topics each week.

Led by Sam Fiorella, the chief marketing sensei at Sensei Marketing, there are a few rules: Debate, debate, and, oh, debate (but do it professionally).

I was invited to be a guest because the topic was a challenge to PR agencies, departments, and professionals. Beforehand Sam told me he believes that with the growth of the “social economy,”  PR professionals must step up and take a stronger lead in managing the social relationships for corporations. He believes every department in the organization must have a strategic and tactical plan for social engagement but there is a specific role for PR pros.

Based on yesterday’s Spin Sucks blog post, I thought this was an interesting discussion to continue today.

Following are the questions I was asked, and my answers to each. (more…)