“Sixty one percent of U.S. online consumers have made a purchase based on recommendations from a blog.”
That’s from a report by Blogher last year.
I don’t find it surprising. Do you?
Technorati’s 2013 Digital Influence Report, cites 60 percent of respondents as planning an average increase of 40 percent in social spend in 2013.
The report details results of a 2012 survey of 6,000 influencers, 1,200 consumers, and 150 top brand marketers.
Apparently blogs rank high with consumers and factor into purchasing decisions. (more…)