Bloggers’ roundtables have been around for a while. They’re especially popular for book clubs, with the Department of Defense, and among politicians. (One wag even asked John McCain if he knew the difference between YouTube and MySpace.)
Yet roundtables never really took off as a form of outreach. That’s too bad, because as a vehicle for companies to engage many customers at once, roundtables can be as effective, if not more, than their headline-grabbing cousins, Twitter and Facebook. (more…)