Guest post by Scott Bishop, director of social influence for Bozell.
Is your business out there navigating on the web and the social stream blindly?
Not sure what I mean…ok, do you ever find yourself scrambling to find things to tweet about or post on Facebook that ever receive engagement back? Are your metrics increasing? And for the final gut punch…is your business’s social media activity working? By how much and, if not, by how little?
These questions need definitive answers. See what I mean about navigating blindly. (more…)