Guest post by Eric Pudalov community events coordinator for Georgia Community Support and Solutions.

I had an operation for a brain tumor at age 14, which forced me to learn and function differently as an adult. In some areas, I need more feedback and assistance on the job than the average person. On the bright side, this has added to my understanding of social media: These aren’t lectures; they’re conversations!

Ever since I majored in communications, the one principle that has stuck with me is, “The medium is the message,” as Marshall McLuhan so wisely put it in “Understanding Media: The Extensions of Man.” This came to mind as I considered the question, “How do nonprofits best market themselves in the Web 2.0 era?”

Although nonprofits, as a rule, are providing services rather than goods, we who work in the field are most interested in engaging in dialogues with people, educating others about a cause, and telling the success stories of people who have benefited from our work. (more…)