Today’s guest post is written by Michael Schechter.

Last week, C.C. Chapman blogged about the latest example of poor social media marketing – Ragu Hates Dads.

The brand had reached out to him on Twitter with a campaign that admittedly is in pretty poor taste, and C.C. took to his blog to respond.

It wasn’t the fact that he felt the need to call out their failure that caught my attention (and I certainly don’t argue that it was a failure), it was how he went about it that stood out.

The tone of his first post was excessive and I think we can all agree that going out and buying FURagu.com may be going overboard (no, seriously, he bought FURagu.com and redirected it to his post.). Ragu tried something and they failed. Hopefully they learn from the experience but do we really need to make them pay? (more…)