How many of you received a message through Facebook asking you to post where you like to keep your purse as a status update to help raise awareness of breast cancer? How many of you made the status post?
Men, were you wondering what was going on on Facebook when you saw updates such as “I like it on the kitchen table?”
Last year to raise awareness of breast cancer, women were asked to post the color of their bra, ultimately getting their friends to ask them what it was all about. It turned out to be a big success as women around the world were posting colors for more than a week. But to repeat the campaign not even 12 months later, you have to ask, what is this doing?