Today’s guest post is by Eden Spodek.
Research shows retailers that use Twitter drive online sales, and have a competitive advantage during the holiday season.
But what is the effect of online relationship building by employees of retail brands, and eventual offline sales?
Maybe it’s just me, but I’ve always been a firm believer that online relationship building has a direct correlation to offline behavior and retails sales are no different.
And here’s why…
It’s a typical Saturday morning. I wake up, hop on Twitter and ask “Good morning! What are you up to this weekend?” (more…)