Today’s guest is post is written by Jay Pinkert.

Amidst all the froth about the new Facebook features and the general release of Google+, it’s easy for social media professionals not to spend much time considering the importance of simple tools.

We can get so focused on mastering the “next big thing” that we overlook applications that might seem basic to some.

But to others have the potential to fundamentally affect whether and how they can productively engage in social media.

For solo and small business owners who have the desire to participate in social media but believe they do not have the time to do so effectively, something as modest as an easier way to compose and schedule tweets can be transformational. (more…)