Is your social media marketing strategy geared toward growing your sales or building your brand? Or are you trying to achieve both?
Previous posts of mine about getting more comments on your blog and content versus conversation have engendered debate in the form of blog posts and comments regarding the value of conversation and community in comparison to lead generation and bottom line outcomes.
While I’m proudly a touchy-feely “community” guy (my job title is community manager, after all), I can’t deny there won’t be an opportunity to build a community around a business if there aren’t enough sales to keep its doors open. (more…)