In just two days, I will be joining Karen Wilson, Lara Wellman, and all of my Canadian friends at Social Capital and I cannot wait (though I think Lindsay Bell might be just a tad more excited than me)!

My keynote topic this year is Blogging, Community, and Making it Work and we’re going to spend some time talking about building a community and the secret sauce.

No, not like the Big Mac secret sauce (though I hear you can now make it at home), but what it takes to not only build a community, but grow it and make it stick.

We’ve done this right here and, while it’s been a fun ride, it’s also been a ton of work and there are some days I wonder why we do it at all. As it turns out, building a community through blogging is hard work that doesn’t have many rewards for a very long time.

So why do it? (more…)