A couple of months ago, we talked about the huge presence Einstein Bagels has created on Facebook and what that presence has done for their same-store sales. Let’s face it – Facebook has more than 500 million users and they’re spending 700 billion minutes every day engaging with friends, family, and the businesses they frequent. It’s time to figure out how to use the tool to create brand loyalists.

The thing is, it doesn’t matter how your company makes its money, your customers are on Facebook. They may not be looking for you there yet, but they will be…soon. It’s time to get on the proverbial bandwagon.

Hey! I’m already on the bandwagon!

You’re already on the bandwagon? Great! This post likely isn’t for you, then. UNLESS you can’t figure out why no one is engaging with your Facebook page.  If that’s the case, help is here! (more…)