Petya N. Georgieva is a PR specialist and a blogger who lives and works in Bulgaria. We asked her to blog for us today because we are going to begin exploring the similarities and differences of the communication industry in different countries. Thanks, Petya, for being the first from Bulgaria!

As I am the first Bulgarian PR pro to guest blog at Spin Sucks, I am not entirely sure what you would like to know about the PR industry in my home country of Bulgaria.

I may start with the fact that the profession is a young one and has been getting more popular during the past 10 years.

I may also say that the bigger part of society has the wrong perception on what is is that we do. This is because Bulgarian singers and fashion models pretend they work in the field because they organize parties and cocktails.

I may add that some of the clients that I have worked with have no idea how our industry functions, what its essence is, and how to evaluate success. Hence, I was very often asked the PR pros’ most hated questions, such as: ‘Can you tell the journalist to publish the article about us on the first pages?’. (more…)