Today’s guest post is by Tyler Orchard

Some of you were probably driven to this post by a cleverly crafted tweet from the brilliant Gini Dietrich.

Others will simply retweet that original post because it’s coming from a credible source.

Some may retweet or share this post simply because it’s on Spin Sucks – regardless of what the post is even about, and others yet will becoming engaged in an attempt to gain more insight or argue a point made.

Social media is an ingrained process that now owns a segment of our personal and professional worlds.

At home, we set aside time to browse Pinterest and read tweets from our selected following.

At work we have segmented time allotted to monitoring Radian6 (now known as the Salesforce Marketing Cloud) or Jugnoo (client), or browsing Hootsuite for interesting content. It’s now not what we do, but who we are. (more…)