Today’s guest post is by Ginny Soskey

If you’re feeling disappointed that people aren’t sharing your content, you’re not alone.

You spend hours crafting content you think readers will love and then…crickets.

There’s good reason to want to fix that.

Shareaholic’s data, based on 200,000 websites reaching 300 million people each month, shows that last month 32 percent of the traffic sent to our publisher websites was through referral traffic.

This is evidence of a change in content consumption behavior.

It’s now less about email and RSS subscriptions and more about people finding your content through social media.

Even then, it’s not all about the magic solution of social timing—your content has to stand on its own and be good enough to motivate your readers to share. (more…)