Have you heard about the “I love boobies” bracelet campaign? I’m guessing you have, but if not, you’re hearing about it here, which means it served its purpose.
Keep A Breast Foundation is a non-profit organization whose goal is to raise awareness of breast cancer – to younger generations. In doing so, they created a saying that sparks a cool, edginess among the younger crowd, jumped on the cancer bracelet wagon, and started selling these colorful, funky rubber bracelets to teens. And they’ve had great success. (more…)