Today’s guest post is written by Carlo Pandian.

If you belong, like me, to a generation that considers it normal to actually have met most of your friends in the flesh you may be a little wary of all things techie; especially techie things which involve the word “social.”

That doesn’t mean all things social should be overlooked for any business and, as we all know, if you’ve no web presence these days, you don’t exist.

But being social doesn’t necessarily mean you have to participate, and engage in, Twitter and Facebook.

There are tools, such as social bookmarking, that allow you to collect information as you browse the web, without having to be the creator of it. (more…)