Guest post by Robert Herzog, chief financial officer at Harrison College.
You’ve been in this meeting. I know you have.
“We can’t afford that. We’re not going to make our numbers this year, and this will only put us further out of reach.” Or better yet, “Social media is for the college kids, it has no discernible impact on OUR business.”
Yes it came from the corner office, the one held by the chief financial officer. And if you heard those words, chances are your organization is already falling behind the competition. (more…)