Today’s guest post is written by Adria Saracino. 

I am a marketer. I like to think I’m also a do-gooder. Combining the two always seemed natural. I mean, if you have a business and can affect change, why wouldn’t you do all you can to support a charitable cause?

That is why, as a marketing consultant, I always recommend fitting in a good cause when creating a content strategy.

I’m not talking about greenwashing, faking, or engaging in spammy or unethical behavior. I’m talking about using your business for good where it makes sense; taking ownership of your organization’s “corporate responsibility.”

It wasn’t until I put this into practice that I started realizing doing good is more than just helping your organization feel good. There are countless other business benefits – most of which are measurable and offer valuable ROI.

Drawing from my experience on content creation and promotion, following are four reasons your business should start weaving a good cause into your content strategy and how you can do it. (more…)