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Today’s guest post is by Andy Crestodina

When I was a kid, I watched Voltron, Defender of the Universe.

Unlike other giant robots, Voltron was actually five robotic lions that could combine into one huge robot.

I loved it.

Those robot lions were tough, but there’s no way they could have defended the universe by themselves.

Your marketing is no different.

It’s marketing combination that gets the best results.

Here’s a guide to combining marketing tactics with a single piece of content. (more…)