By Gini Dietrich
If you love to make cold calls, please raise your hand.
Bueller, Bueller? Anyone?
As it turns out, not only do most of us hate cold calling, we hate receiving cold calls.
Sure, there is the thinking that cold calls work because no one makes them anymore, but when was the last time you made a phone call and the person actually answered their phone?
Enter Tom Martin. Tom is the author of The Invisible Sale, which shows you how to use social media, content, and email marketing to prospect through influence, create more qualified leads, shorten your sales cycle, and increase your conversion rates.
Tom is on a 10 city charity book tour (which started in Chicago on Sunday) and might be coming your way soon! He’s in New York City tonight, Washington, D.C. tomorrow, Atlanta on Friday, Dallas on Sunday, Austin on Monday, and back home in New Orleans on Tuesday.
If you live in any of those cities and want to see Tom live, check out the event listings here.
If you don’t live in any of those cities, don’t worry your little head! You can get Tom live, in the comments here, today!
Today’s Livefyre Q&A
At noon ET (that’s 11:00 CT, 10:00 MT, and 9:00 PT for those of you who can’t do time zones), Tom is going to be hanging out in the comments so you can ask him anything and everything about the book, how he’s feeling on day four of his 10 city tour, his favorite thing about New Orleans, if he thought Sean Payton deserved his suspension, or how to sell invisibly.
In order to participate, all you have to do is:
- Make sure you have a Livefyre account or be ready to sign in with one of your social networks.
- Set a reminder for noon ET today.
- Order the book so you can help Tom out, but also get your learn on.
- Create a list of questions.
- Come back here, scroll to the bottom, and write a comment in the form of a question. As soon as you hit “post comment,” Tom will see it and reply to you. You can even join the conversation around questions others are asking, if you like.
We’ll be here for an hour so you can join us the entire time or step in and out during the hour. It’s entirely up to you; just make sure you’re here before 12:59.
Win a Copy
Those of you who participate in today’s Livefyre Q&A (even if you’re late to the party, but not if you’re an Arment Dietrich employee) will be entered in a random drawing for a free copy of the book.
We bought two copies and will give them away, but you have to actually leave a comment, ask a question, or participate in the chat to be entered in the drawing. Otherwise we won’t know you were here.
Get ready with your questions and join the conversation. And don’t fear! If you missed the live portion of this, we’ll keep the drawing open until midnight PT so you still have time to get in your questions.
Former Guests and Who’s Next
For former guests, check out Margie Clayman, Sarah Robinson, Mark Story, Beth Hayden, Sarah Evans, Stanford Smith, Chris Brogan, C.C. Chapman, Mitch Joel, Danny Brown, Chuck Hemann, Michael Brito, and DJ Waldow.
And following is the lineup through the end of the year so mark your calendars!
Same bat time, same bat channel.
- November 13 – Ahava Leibtag
- December 18 – Jay Baer
- January 15 – Yours truly, for Spin Sucks
- February 19 – (still working on next year’s schedule)