This year, at BlogWorld and New Media Expo, Danny Brown and I are speaking!

Yes, together and yes, it’s going to be legen (wait for it) dary!

Initially our blog topic was “Doucheblogs and Spin Doctors,” but some corporate suit was offended by that title so they asked us to change it. I guess he didn’t want to fly across the country to listen to all of the reasons PR pros suck.

Never mind it suits our personalities and it would have, hands down, gotten butts in seats, but we get that so we changed it. I really hope he comes to our session now!

Now it’s “Common Sense and Collaboration: The Last Stumbling Block for PR and Bloggers” (boooooring), but the content remains the same.

It’s no surprise, if you’ve been a reader of Spin Sucks for a while, that I think the way (some) PR pros treat bloggers is ridiculous. And it’s time to educate bloggers on how to work with PR pros in order to achieve some of your blogging goals.

Danny feels the same way because he spends time on his blog talking about ways PR pros and bloggers can work together.

He and I sit on both sides of the fence. We both are communication experts and we both blog. We know what it’s like to do blogger outreach and we know what it’s like to be pitched (it’s really, really bad in most cases). (more…)