The communication industry has a perception issue. Danny Brown disagrees with me. Sort of.
He thinks communication professionals have a perception issue; that there are bad eggs in our profession, just like every other industry. But that the entire industry isn’t the problem because, well, an industry, by definition, is either a collection of businesses or the building of an idea around something or someone.
I agree an industry isn’t a living, breathing person (as he puts it), but the industry does rank at the bottom of professions, with used car salesmen and lawyers. While we’re not lucky enough to have jokes told about us like the legal industry, it’s an issue, none-the-less. (more…)