By Frank Strong

Arguably scientist and inventor, Isaac Newton was downplaying his brilliance when he allegedly said, “If I have seen further it is by standing on ye shoulders of giants.”

I suspect however, the person who literally defined gravity, was speaking in far more clinical terms: He was crediting theory.

In the profession of PR, indeed in the larger realm of marketing, practical experience is often valued far more than theoretical knowledge.

Anyone who has ever applied to work for an agency is often met with “Do you have agency experience?” as the very first question following an exchange of pleasantries.

Clearly experience isn’t without merit, and this post isn’t an effort by any means to discredit experience. (more…)