Today is the day! The highly anticipated release of the iPhone 5.

It’ll be interesting to see if any of the rumors are true, including the one that says none of your accessories will  work with the new phone because they’ve changed the connectors.

But the big “secret” event is today and bloggers, far and wide, have been invited to attend.

Is it going to be worth all the hype?

Direct Approach

In Marketing in the Round, Geoff Livingston and I discuss four different approaches you can (should?) use for your integrated marketing communications programs. They include: Top-down (traditional public relations), groundswell (word-of-mouth, social media), direct (email), and flanking (advertising). (more…)