Today’s guest post is written by Andy Crestodina.
I’m a capitalist, so I love the concept of competition.
I’m in a very “competitive” industry, but I’ve often said I don’t really have competitors.
What I mean is everyone is a potential partner. If you think you’re competing with someone, you just don’t know them well enough yet.
I recently realized many of the people who agree with this philosophy are also doing content marketing.
I began to wonder, do content marketers compete?
My answer is no.
Why not just ignore the competition?
Or better yet, why not collaborate with them? (more…)