In the 1970s and 1980s, Folgers ran an advertising campaign that had hidden cameras showing diners enjoying coffee in high-end restaurants.

The catch? The coffee was actually Folgers and not some hoity toity brand you’d expect in a white tablecloth restaurant.

Many other companies have replicated the campaign, including Domino’s, Pizza Hut, Coke, Pepsi, and now Marie Callender’s.

Last month, ConAgra, the company that owns the brand, and Ketchum, their PR firm, invited food and mom bloggers to a night out with “Ultimate Cake Off” host George Duran and (my favorite) food analyst Phil Lempert. The invitation was to an underground NYC restaurant, Sotto Terra, where they were told they’d enjoy a “delicious four-course meal,” the celebrity chef’s “one-of-a-kind sangria,” and learn about food trends. (more…)