The other day, I was scrolling through my shiny, new Feedly (which I love and am so happy Google Reader forced me to try) and I saw website content that caught my eye.
On Marcus Sheridan’s website there is an image of a gorgeous pool and the headline says, “Considering an Inground Pool? Get Started with Pool 101.”
Right below that is a thumbnail of a video with copy that reads, “Watch the video and learn how to make your backyard dreams a reality.”
The redesign of the Arment Dietrich site is on my task list and this struck me as very, very interesting.
Why not give new visitors 101, 201, and 301 content? (more…)