Today’s guest post is written by Lisa Gerber.

Despite the fact we all might get writer’s block from time- to-time, there is no shortage of ideas, or places for inspiration for content topics.

But let me ask you this: Do you have a mission for the content you provide?

There are plenty of businesses out there for which finding your mission might seem straightforward.

A winery comes to mind as an example; they can talk about the process of making wine, the grapes, pairing the wine, recipe ideas… and much more.

On the other end of the spectrum is a widget maker – let’s say a manufacturer of electrical paint for transformers. Their market is much more narrow and more difficult to connect with online, than a winery, which would have a much more mainstream audience. (more…)