We have an internal joke when a client or prospect asks us to help them create something viral.
We say, “Sure! Have two guys kick one another in the privates and it’s sure to go viral!”
The fact of the matter is, you can’t MAKE anything go viral. It’s not about how many shares you can get from your friends and family.
It’s about great creative, great content, and some fairy magic dust.
And, just because two guys kicking one another or cute puppies might work this week doesn’t mean they won’t be overshadowed the following week by a celebrity crying over a sloth. (more…)