Subscribe

Stay Smart With Spin Sucks

Join 100,000+ marketers and communicators who stay abreast of an ever-evolving PESO Model.

By subscribing you agree with our Privacy Policy.

Get in touch

support@spinsucks.com
P.O. Box 13013,
Chicago, IL

Today’s guest post is written by Rusty Speidel.

As you may recall, Gini Dietrich wrote a post earlier in the month about how we might pull ourselves out of the economic doldrums by taking a more courageous and open stance regarding competition.

She was reacting to the typical practice of most businesses to protect and hide their capabilities from the world for fear of “being discovered” and undermined.

Her advice was to power through, display your wares openly, and win by out-innovating the competition.

I’m not totally convinced that will work in every industry (mine included). I do agree that we can succeed by getting creatively destructive; by forgetting the “rules” of the old paradigm of doing things, and start solving our business problems in a more “coopetive” way. (more…)