We’ve talked about listening to the online conversation. And we’ve talked about assessing where your customers and prospects are already participating online.

These should have done two things for you:

1) Helped you see a pattern of where people are talking about you, the company, or the industry (i.e. blogs, Twitter, Facebook, etc.); and

2) Helped you understand where the people you already do business with are spending their time.

Armed with that information, you’re ready to build a platform where it makes most sense. Once the platform is built (it’ll take you less than an hour), you’re ready for the next step in creating a digital presence. (more…)