There’s been a good deal of talk about content overload lately.

How all of our efforts may soon come to a non-rapturous end in the Crap-ocalypse that now represents much of content creation and sharing.

One of the best commentaries on this is the pithy – and nicely designed (don’t get me started on the sorry state of conceptual and graphic design in content marketing) – slideshow from Velocity Partners in the U.K.

Because my own livelihood depends on people recognizing the value of real creativity in content (thank you, Mark Schaefer, for tapping Creative on Call to design your latest eBook), I frequently find myself cornering other creative types to get their opinion on the current state of, and outlook for, real creative thinking in content creation.

Naturally, then, I simply had to nab Jason Konopinski, one of my favorite writers, when I saw him at Social Slam 2013. (more…)