We have an interesting client challenge.

They have six different websites and, of course, want increased search rankings and content, including a blog, for each.

But the audiences are the same for each. The only reason there are so many is because of different state laws that require it.

Not only that, but the keywords are the same, the topics are the same, and the content is the same.

We don’t want to cannibalize the other sites, so you can see our challenge.

To Share or Not to Share?

In my mind, I knew what we should do from a content perspective (they have a search engine optimization expert on staff), but I wanted some advice from other experts. (more…)