By Laura Click

I recently read an article on Marketo’s blog about the need to modernize the traditional news release.

The article talks about whether traditional news releases are dead, and suggests marketers and PR pros should look at them through the lens of social media.

For instance, will the release headline stand out in the Facebook stream?

Can you distill the information down to a tweet that makes someone want to read more?

Personally, I think this post misses the point.

Instead of thinking about how to cater a news release to social media, we should focus on creating compelling customized content for each distribution channel. (more…)