Guest post by Jocelyn Rimbey, digital marketing manager at The Cyphers Agency.

Anyone who is anyone in the social media world watched Mark Zuckerberg’s “60 Minutes” interview with Lesley Stahl. We tuned in, DVR’d, or watched online, because, after all, we are all weirdly obsessed with this thing called Facebook. And while the interview proved insightful and interesting, it lingered in our minds. The meeting was, in a way, a clash of the titans: traditional vs. digital.

Spin Sucks covered the PR backlash of Facebook failing to let “60 Minutes” have the “exclusive” they promised. Maybe there was miscommunication between the two entities. Maybe “60 Minutes” overvalued the new profile aspect of the interview. Maybe they should have promoted something different, like Zuckerberg’s feelings on the movie “The Social Network.” Either way, there was a disconnect between what Facebook’s intention was, what 60 Minutes expected, and why the audience tuned in. (more…)