On Sunday afternoon, because of a comedy of errors that included Joe Thornley pouring himself a glass of scotch and wondering what he was getting ready for (and not remembering what it was until Monday) and my being so tired after the big ride with my dad in Oregon that I was asleep at 5:00, we had to reschedule our InsidePR recording for this afternoon.

Getting ready to get on Skype with Joe and Martin Waxman, I tweeted, “Hmmm…about to record @Inside_PR. What should we discuss this week?”

My friend Petya Georgieva suggested Seth Godin’s decision to give up on traditional book publishing.

Great idea, Petya! The problem is, we STILL haven’t recorded episode 2.18 because we all got on Skype and my sound wasn’t working. So Joe and Martin were talking to me and I was typing back to them. Really, really funny (maybe you had to be there), but it definitely does not work for a podcast. (more…)