Editor’s note: I (Gini) asked Martyn Chamberlin to republish a blog post he wrote last week after I wrote about Chris Brogan’s bigger ear marketing advice. I’m a big believer in listening to all sides of a debate and opening our minds because, you never know, you might change your mind. At the very least, you’ll become more wise and understanding.
As humans, we love a good debate. We love to hash out stuff with others. We even love reading other people’s disagreements. It’s fun.
But you don’t want to dedicate a blog post to disagreeing with someone. In fact, it’s the worst blogging mistake you can EVER make. When you chose to publicly disagree with someone, you’re destroying your blog. No kidding.
Your subscribers don’t want to pop open their reader and read about why someone they’ve never heard of is so wrong. Who cares?
Yawn.
They unsubscribe. (more…)