Deirdre Breakenridge is an author, entrepreneur, and the president of Mango! Marketing. In PR, we’ve always conducted a communications audit as a part of our strategy and planning process. Now that social media is integrated into our communications programs, the social media audit becomes an equally important part of the bigger program.
The audit is an opportunity to fix what’s wrong with social outreach, to guide your new efforts moving forward and to prevent your company from making the same “old” mistakes from the past.
When you conduct an audit and evaluate your social media properties, there are a few areas you want to review. Afterwards, you may learn that these areas need to be adjusted sooner rather than later.