“Culture eats strategy for breakfast.”
That’s a quote credible sources attribute to Peter Drucker.
I’ve come to realize companies tend to fall into one of three culture camps: Those who believe in culture, those who don’t, and those who pay lip service to the concept.
There’s a divide among these camps—a distance that will widen with the increasingly important role of content marketing—the number one priority for marketers in 2013. Why? (more…)