Today’s guest post is written by Michael Schechter.

Note – This post was inspired a while back by this post from John Falchetto and our ensuing conversation in the comments.

A while back, I was called out on this very site.

Shown for who I really am.

A truth I had long tried to hide was brought to light. Worse yet, this public unmasking was perpetrated by a friend (et tu, Gini).

This embarrassing truth: I am not a digital native, but an employee of a traditional company, selling a traditional product, through traditional channels (oh the shame).

Now, I’m almost certain you are getting ready to stop reading this post, I mean, what could I possibly know about digital?

We don’t have millions of followers and our customers aren’t losing any sleep over our next post. But bear with me for a second, we may find that Gini’s betrayal may have a tangible benefit to both those within and those beyond the bubble. (more…)