Today’s guest post is by Laura Click.
When developing marketing plans for clients, an overhaul of their corporate website often tops the list of recommended tactics.
Why?
Because so many websites do a poor job of telling the company’s story and, ultimately, driving leads and sales for their business.
And no, I’m not just talking about aesthetics. There are plenty of sites that look good, yet fail to hit the mark.
Why are they so bad?
I see four deadly mistakes in many corporate websites. (more…)