During the recent Boston Marathon tragedy and ensuing chaos, a friend of mine made a comment about content.

It went something like this: “The first time I see a blog post titled ‘What I learned about business from the Boston Marathon Tragedy’ I’m going to gouge both my eyeballs out with a dull spoon.”

I’m paraphrasing, of course.

I’m pretty sure there were lots of swears.

Event-Jacking

Whether it’s a high profile death, a world tragedy, the Oscars, a sporting event, or a political firestorm, you usually have about .02 seconds before it’s time to get that spoon out of the cutlery drawer and commence gouging. Let’s call it event-jacking. (more…)